“The mind becomes the battlefield and media an instrument of war.”
In 2004, after returning from Iraq, former U.S. Army officer Ralph Peters wrote a searing op-ed in the New York Post. His words were clear: “The media weren’t reporting. They were taking sides. With our enemies. And our enemies won. Because, under media assault, we lost our will to fight on… The Marines in Fallujah weren’t beaten by the terrorists and insurgents… They were beaten by Al Jazeera. By lies.”
His point was sharp and prescient: in modern warfare, the media is not merely a chronicler of events—it is a combatant.
The Illusion of Neutrality
In times of conflict, the press often insists on a stance of neutrality. But this so-called objectivity is far removed from any true or meaningful neutrality. A headline, a ticker, a photograph—each can shape national morale or fracture it. In the age of hybrid warfare, information becomes a weapon. And those who disseminate it are combatants, whether they accept it or not.
Take, for instance, the concept of “positive auxiliary assistance” in information warfare. On social media, users—intentionally or not—spread narratives that bolster national interests. Whether these narratives are perfectly factual or not, their strategic value lies in countering adversarial propaganda and reinforcing the national psyche. In cognitive warfare, the target is not territory but the mind: shaping beliefs, manipulating emotions, and altering behavior through information.
From Kargil to Operation Sindoor: A Changed Landscape
The Kargil War in 1999 was India’s first televised war. Today, Operation Sindoor can be streamed live from mobile phones across the world. Our information consumption has grown exponentially. But so has our vulnerability.
Social media platforms operate on a fundamentally different logic from traditional media. There’s no editor, no gatekeeper. A single anonymous account can spread content just as widely as The Hindu or Republic TV. In this unfiltered, fast-moving environment, fake news is cheap—but its cost to society is staggering.
The risk is not just military. It’s political. We may win battles on the ground, but surrender our strategic advantage in the media. Speed kills, but so does misreporting.
Lessons from Rwanda, Somalia, and the Cold War
History has already warned us. In Rwanda and Somalia, civilian broadcasters incited mass violence. In the early Cold War, U.S. President Harry Truman recognized the strategic value of media and launched the Campaign of Truth, urging journalists to support the national cause in countering Soviet propaganda.
India must now internalize this lesson.
Media as a Frontline Asset
The media is no longer neutral terrain. It is an active battlefield. Morale, international perception, and the enemy’s confidence are all shaped by media output.
India’s media must act as a strategic asset—not a chaotic echo chamber. This does not mean blind cheerleading or jingoism. It means disciplined, responsible journalism with national security at its core.
- Avoid performative objectivity. Confused or contradictory reporting during wartime can inflict more damage than enemy fire.
- Headline discipline matters. So do visuals and tickers. Perception fuels warfare.
- Respect operational secrecy. Avoid real-time location leaks, troop movements, or sensitive footage that could be exploited by the enemy.
- Coordinate with defense authorities. Clarify, verify, and confirm before broadcasting battlefield updates.
- Frame the narrative. English-language and global outlets must highlight India’s legal, moral, and defensive justifications. India did not start this war. But we must finish it—militarily and narratively.
- Establish wartime editorial protocols. Decide what to publish, what to delay, and how to fact-check without compromising speed.
Win the War, Win the Narrative
Victory on the battlefield is only half the war. The other half is waged in headlines, hashtags, and reels.
Information dominance is military dominance.
India’s journalists, editors, influencers, and media houses must rise to the moment. We are at war—not just with bullets, but with words, images, and narratives. In this war, neutrality is not virtue. Strategic clarity is.
The media must not become a liability. It must be a line of defense.